Rebrand sees Carlyle Finance renamed MotoNovo, AM #factoring #finance


#carlyle finance

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Rebrand sees Carlyle Finance renamed MotoNovo

Carlyle Finance has undertaken a rebrand to avoid a potential costly legal trademark battle but the change enables us to revitalise and renew everything about our business, chief executive Mark Standish has told dealers.

Retailers selling Carlyle s products were briefed on the change to MotoNovo ahead of this month s announcement.

Standish said: A new name had to reflect what the business stands for today and be vibrant, modern and memorable.

The new name combines two Latin words: moto ( moving or driving forward ) and novo ( new, refresh, change, innovate ).

Standish said: In a single word we have managed to encapsulate everything the business has come to stand for. This enables us to revitalise and renew everything to support our dealers.

Carlyle, a Cardiff-based division of South Africa s FirstRand Bank, did not want to change its name.

Last year the company decided to protect what it regarded as the substantial value created in the business by registering it as a legally protected trademark.

But the firm found that The Carlyle Group, a US private equity firm, registered the Carlyle trademark in the UK in the 1990s.

Standish said: In addition to the trademark issue it was felt the increased activity of the Carlyle Group in the UK was causing confusion as to who owned who.

It was also felt that the Carlyle Finance name harked back to our more modest and traditional past under the ownership of Julian Hodge Bank.

Standish said a top priority for MotoNovo will be to develop an industry leading digital approach to vehicle purchasing and financing.


Rebrand sees Carlyle Finance renamed MotoNovo, AM #motor #finance #calculator


#carlyle finance

#

Rebrand sees Carlyle Finance renamed MotoNovo

Carlyle Finance has undertaken a rebrand to avoid a potential costly legal trademark battle but the change enables us to revitalise and renew everything about our business, chief executive Mark Standish has told dealers.

Retailers selling Carlyle s products were briefed on the change to MotoNovo ahead of this month s announcement.

Standish said: A new name had to reflect what the business stands for today and be vibrant, modern and memorable.

The new name combines two Latin words: moto ( moving or driving forward ) and novo ( new, refresh, change, innovate ).

Standish said: In a single word we have managed to encapsulate everything the business has come to stand for. This enables us to revitalise and renew everything to support our dealers.

Carlyle, a Cardiff-based division of South Africa s FirstRand Bank, did not want to change its name.

Last year the company decided to protect what it regarded as the substantial value created in the business by registering it as a legally protected trademark.

But the firm found that The Carlyle Group, a US private equity firm, registered the Carlyle trademark in the UK in the 1990s.

Standish said: In addition to the trademark issue it was felt the increased activity of the Carlyle Group in the UK was causing confusion as to who owned who.

It was also felt that the Carlyle Finance name harked back to our more modest and traditional past under the ownership of Julian Hodge Bank.

Standish said a top priority for MotoNovo will be to develop an industry leading digital approach to vehicle purchasing and financing.


GE Consumer Finance undertakes rebrand #mariner #finance


#ge consumer finance

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GE Consumer Finance undertakes rebrand

The rebrand, taking place on 4 October, will not include the First National and igroup brands which will remain on first and second-charge mortgage products due to brand value. However, all unsecured products will be rebranded.

Duncan Berry, director of mortgage sales at GEMHL, said: The benefits that come with a broad international reach help us to stay ahead of the game. Customers benefit through this brand consistency.

For example, a UK resident buying a property abroad may be able to obtain financing with a GEMHL sister company in that country and be sure that they are not just getting the right local expertise but also the security of the GEMHL brand promise.

Bank of Mum and Dad could be key

Some brokers are sceptical and believe the rebranding would make little significant difference to intermediaries and would cause more ripples in direct-to-consumer organisations.

Andy Frankish, managing director at Mortgage Talk, said: There are big costs involved in maintaining different brand identities and, although this sounds more of a cost-cutting exercise than streamlining of business, if the money saved is ploughed into other areas then it could certainly benefit brokers.

But Rob Clifford, managing director of Mortgageforce, commented: I m not sure whether it makes much difference to intermediaries. Substituting Consumer Finance for Money is a relatively minor change to make. It would have more impact in a direct-to-consumer capacity as consumers are sensitive to terms like Consumer Finance . Money may be more appealing.


Rebrand sees Carlyle Finance renamed MotoNovo, AM #finance #ministry


#carlyle finance

#

Rebrand sees Carlyle Finance renamed MotoNovo

Carlyle Finance has undertaken a rebrand to avoid a potential costly legal trademark battle but the change enables us to revitalise and renew everything about our business, chief executive Mark Standish has told dealers.

Retailers selling Carlyle s products were briefed on the change to MotoNovo ahead of this month s announcement.

Standish said: A new name had to reflect what the business stands for today and be vibrant, modern and memorable.

The new name combines two Latin words: moto ( moving or driving forward ) and novo ( new, refresh, change, innovate ).

Standish said: In a single word we have managed to encapsulate everything the business has come to stand for. This enables us to revitalise and renew everything to support our dealers.

Carlyle, a Cardiff-based division of South Africa s FirstRand Bank, did not want to change its name.

Last year the company decided to protect what it regarded as the substantial value created in the business by registering it as a legally protected trademark.

But the firm found that The Carlyle Group, a US private equity firm, registered the Carlyle trademark in the UK in the 1990s.

Standish said: In addition to the trademark issue it was felt the increased activity of the Carlyle Group in the UK was causing confusion as to who owned who.

It was also felt that the Carlyle Finance name harked back to our more modest and traditional past under the ownership of Julian Hodge Bank.

Standish said a top priority for MotoNovo will be to develop an industry leading digital approach to vehicle purchasing and financing.


GE Consumer Finance undertakes rebrand #ge #finance #calculator


#ge consumer finance

#

GE Consumer Finance undertakes rebrand

The rebrand, taking place on 4 October, will not include the First National and igroup brands which will remain on first and second-charge mortgage products due to brand value. However, all unsecured products will be rebranded.

Duncan Berry, director of mortgage sales at GEMHL, said: The benefits that come with a broad international reach help us to stay ahead of the game. Customers benefit through this brand consistency.

For example, a UK resident buying a property abroad may be able to obtain financing with a GEMHL sister company in that country and be sure that they are not just getting the right local expertise but also the security of the GEMHL brand promise.

Bank of Mum and Dad could be key

Some brokers are sceptical and believe the rebranding would make little significant difference to intermediaries and would cause more ripples in direct-to-consumer organisations.

Andy Frankish, managing director at Mortgage Talk, said: There are big costs involved in maintaining different brand identities and, although this sounds more of a cost-cutting exercise than streamlining of business, if the money saved is ploughed into other areas then it could certainly benefit brokers.

But Rob Clifford, managing director of Mortgageforce, commented: I m not sure whether it makes much difference to intermediaries. Substituting Consumer Finance for Money is a relatively minor change to make. It would have more impact in a direct-to-consumer capacity as consumers are sensitive to terms like Consumer Finance . Money may be more appealing.


Rebrand sees Carlyle Finance renamed MotoNovo, AM #approved #car #finance


#carlyle finance

#

Rebrand sees Carlyle Finance renamed MotoNovo

Carlyle Finance has undertaken a rebrand to avoid a potential costly legal trademark battle but the change enables us to revitalise and renew everything about our business, chief executive Mark Standish has told dealers.

Retailers selling Carlyle s products were briefed on the change to MotoNovo ahead of this month s announcement.

Standish said: A new name had to reflect what the business stands for today and be vibrant, modern and memorable.

The new name combines two Latin words: moto ( moving or driving forward ) and novo ( new, refresh, change, innovate ).

Standish said: In a single word we have managed to encapsulate everything the business has come to stand for. This enables us to revitalise and renew everything to support our dealers.

Carlyle, a Cardiff-based division of South Africa s FirstRand Bank, did not want to change its name.

Last year the company decided to protect what it regarded as the substantial value created in the business by registering it as a legally protected trademark.

But the firm found that The Carlyle Group, a US private equity firm, registered the Carlyle trademark in the UK in the 1990s.

Standish said: In addition to the trademark issue it was felt the increased activity of the Carlyle Group in the UK was causing confusion as to who owned who.

It was also felt that the Carlyle Finance name harked back to our more modest and traditional past under the ownership of Julian Hodge Bank.

Standish said a top priority for MotoNovo will be to develop an industry leading digital approach to vehicle purchasing and financing.


Rebrand sees Carlyle Finance renamed MotoNovo, AM #dfs #finance


#carlyle finance

#

Rebrand sees Carlyle Finance renamed MotoNovo

Carlyle Finance has undertaken a rebrand to avoid a potential costly legal trademark battle but the change enables us to revitalise and renew everything about our business, chief executive Mark Standish has told dealers.

Retailers selling Carlyle s products were briefed on the change to MotoNovo ahead of this month s announcement.

Standish said: A new name had to reflect what the business stands for today and be vibrant, modern and memorable.

The new name combines two Latin words: moto ( moving or driving forward ) and novo ( new, refresh, change, innovate ).

Standish said: In a single word we have managed to encapsulate everything the business has come to stand for. This enables us to revitalise and renew everything to support our dealers.

Carlyle, a Cardiff-based division of South Africa s FirstRand Bank, did not want to change its name.

Last year the company decided to protect what it regarded as the substantial value created in the business by registering it as a legally protected trademark.

But the firm found that The Carlyle Group, a US private equity firm, registered the Carlyle trademark in the UK in the 1990s.

Standish said: In addition to the trademark issue it was felt the increased activity of the Carlyle Group in the UK was causing confusion as to who owned who.

It was also felt that the Carlyle Finance name harked back to our more modest and traditional past under the ownership of Julian Hodge Bank.

Standish said a top priority for MotoNovo will be to develop an industry leading digital approach to vehicle purchasing and financing.


GE Consumer Finance undertakes rebrand #finance #management


#ge consumer finance

#

GE Consumer Finance undertakes rebrand

The rebrand, taking place on 4 October, will not include the First National and igroup brands which will remain on first and second-charge mortgage products due to brand value. However, all unsecured products will be rebranded.

Duncan Berry, director of mortgage sales at GEMHL, said: The benefits that come with a broad international reach help us to stay ahead of the game. Customers benefit through this brand consistency.

For example, a UK resident buying a property abroad may be able to obtain financing with a GEMHL sister company in that country and be sure that they are not just getting the right local expertise but also the security of the GEMHL brand promise.

Bank of Mum and Dad could be key

Some brokers are sceptical and believe the rebranding would make little significant difference to intermediaries and would cause more ripples in direct-to-consumer organisations.

Andy Frankish, managing director at Mortgage Talk, said: There are big costs involved in maintaining different brand identities and, although this sounds more of a cost-cutting exercise than streamlining of business, if the money saved is ploughed into other areas then it could certainly benefit brokers.

But Rob Clifford, managing director of Mortgageforce, commented: I m not sure whether it makes much difference to intermediaries. Substituting Consumer Finance for Money is a relatively minor change to make. It would have more impact in a direct-to-consumer capacity as consumers are sensitive to terms like Consumer Finance . Money may be more appealing.


Rebrand sees Carlyle Finance renamed MotoNovo, AM #reliance #home #finance


#carlyle finance

#

Rebrand sees Carlyle Finance renamed MotoNovo

Carlyle Finance has undertaken a rebrand to avoid a potential costly legal trademark battle but the change enables us to revitalise and renew everything about our business, chief executive Mark Standish has told dealers.

Retailers selling Carlyle s products were briefed on the change to MotoNovo ahead of this month s announcement.

Standish said: A new name had to reflect what the business stands for today and be vibrant, modern and memorable.

The new name combines two Latin words: moto ( moving or driving forward ) and novo ( new, refresh, change, innovate ).

Standish said: In a single word we have managed to encapsulate everything the business has come to stand for. This enables us to revitalise and renew everything to support our dealers.

Carlyle, a Cardiff-based division of South Africa s FirstRand Bank, did not want to change its name.

Last year the company decided to protect what it regarded as the substantial value created in the business by registering it as a legally protected trademark.

But the firm found that The Carlyle Group, a US private equity firm, registered the Carlyle trademark in the UK in the 1990s.

Standish said: In addition to the trademark issue it was felt the increased activity of the Carlyle Group in the UK was causing confusion as to who owned who.

It was also felt that the Carlyle Finance name harked back to our more modest and traditional past under the ownership of Julian Hodge Bank.

Standish said a top priority for MotoNovo will be to develop an industry leading digital approach to vehicle purchasing and financing.